How I Work With You

Engagement Scope of Work & Pricing

Marketing Assessment

$5,000, three weeks, fixed scope. Up to six stakeholder interviews, a full review of your website, CRM, campaign and pipeline data, brand materials, and competitive set. You get a written assessment: a constraint diagnosis, a positioning verdict, a 90-day roadmap, a KPI framework, and a recommended operating model — presented to you and your leadership team directly. It also includes a straight answer if the honest one is "you don't need a fractional CMO." If we move forward within 30 days of the presentation, half the assessment fee credits toward your first month.

The Embedded Fractional CMO Engagement

$8,000 – $15,000/month, scoped to what your firm actually needs — full strategic ownership, brand and content direction, CRM and MarTech guidance, agency management, sales enablement, and a KPI framework reviewed monthly. This is the Build and Drive phases in practice: hands-on, accountable, and reported on in language your leadership team already speaks. Strategic leadership, not day-to-day copywriting or design production — I manage the people and vendors who do that work, I don't compete with them for it.

After Transfer: the Advisory Relationship

$3,500–$4,500/month. Once your marketing function has a person running it and agencies doing the work, what's left is governance: a quarterly business review, a monthly coaching session with the marketer we hired and developed together, and an agency performance review — plus one board or partner-meeting appearance a quarter if you want it. This isn't a discounted version of the embedded engagement. It's a different role, for a function that's already running, from the person who built it.